Integrated Marketing Manager, Hardware

📋 Description

• Translate complex product capabilities, use cases, and value propositions into clear
• Develop audience segmentation frameworks based on customer needs, behaviors, use cases, regions
• Create audience-specific messaging and campaign strategies for groups such as creators, builders
• Lead cross-functional marketing programs end to end for defined audiences or initiatives, with
• Lead research efforts including customer interviews, surveys, social listening, competitive
• Turn research and performance signals into actionable audience personas, messaging frameworks

🎯 Requirements

• Deep familiarity with AI products, foundation models, generative AI capabilities and limitations
• Experience translating complex technology and technical product capabilities into clear
• Strategic thinker who can turn audience insight, cultural context, product strategy, and business
• Ability to move fluidly between big-picture strategy and hands-on execution: building the
• 5–8 years of experience in product marketing, brand marketing, lifecycle marketing, growth