Integrated Marketing Manager - LATAM

📋 Description

• Build consumer strategies from research, market signals and local cultural insight, identifying the
• Translate product features, AI capabilities and real product behavior into clear consumer use
• Lead integrated campaigns from brief to launch and learning, giving paid, owned, earned, social
• Adapt global launches and campaigns to local needs while protecting the core brand strategy; create
• Connect cultural relevance with practical product utility, helping both existing users and new
• Partner with creator, social and partnership teams to sustain product education between major

🎯 Requirements

• 12+ years of technology marketing experience across Brazil and Spanish-speaking LATAM, with a
• Deep local market knowledge and an insight-first approach.
• Strong product marketing expertise and genuine product curiosity.
• Strong strategic and creative judgment, connecting brand positioning, product value and
• Understanding of the full consumer journey and how marketing contributes to acquisition
• Strong measurement and experimentation discipline, with the ability to distinguish activity and

🎁 Benefits

• An established network of local creative, media, creator or cultural partners, and experience
• Experience connecting consumer product adoption with professional use cases, or building reusable