International Growth Marketing Manager

📋 Description

• Oversee international paid search campaigns on Google and Microsoft to hit regional and
• Analyze key paid marketing metrics (CTR, CPC, CPA, Conversion Rate, etc.) and provide insights
• Support country-level performance diagnostics and develop hypotheses for optimization
• Manage international paid experimentation roadmap, including ad copy, landing page, keyword, and
• Partner with International Marketing Team to align on performance and localization opportunities
• Utilize AI tools and LLMs to improve operational efficiency and create new optimization levers

🎯 Requirements

• 3-5 years' hands-on experience managing paid search and pMAX campaigns on Google
• Strong analytical skills with focus on CPA, ROAS, and down-funnel metrics
• Experience with cross-border or international paid search programs, preferably Europe
• Fluency in a European language (French, German, Spanish) is a plus
• Proficiency with marketing automation tools like Google Ads Editor, Channable
• Proficient in Excel/SQL and data visualization tools (Mode, Tableau)

🎁 Benefits

• Flexible paid time off, plus company-wide recharge days
• Paid parental leave up to 16 weeks
• Comprehensive health coverage
• Fertility and family-building benefits through Carrot
• Mental health support through Modern Health
• Stipends for professional development, wellness, and work-from-home needs