Lead Ads Product Marketing Manager

📋 Description

• Set and execute the go-to-market strategy for CTV capabilities in Pinterest Ads Manager, shaping
• Translate technical product capabilities into clear customer value propositions for advertisers
• Partner with Product, Data Science, Sales, Marketing, and Pinterest Ads teams to synthesize
• Create launch and enablement materials including positioning frameworks, messaging guides, sales
• Lead cross-functional launch working groups and establish clear owners, milestones, dependencies
• Define and monitor launch and adoption success metrics, then use performance data and customer

🎯 Requirements

• Minimum of 10 years of experience in product marketing, GTM strategy or a closely related role in
• Bachelor's degree in a relevant field such as marketing, business or communications, or equivalent
• Experience bringing complex technical products or features to market, from positioning and
• Experience in adtech, performance marketing, CTV, programmatic advertising or related domains.
• Ability to translate technical concepts and data into clear, customer-focused narratives for
• Experience using customer, market, competitive and product-performance insights to shape

🎁 Benefits

• Equity
• Base salary range
• Flexible work model
• Opportunity to work remotely
• Comprehensive benefits package