Lead, Ads Prospecting & Customer Intelligence

📋 Description

• Lead the function’s strategy, roadmap, operating model, and adoption. Connect platform investments
• Define a unified prospect, account, contact, and advertiser data model. Establish standards for
• Combine market, intent, behavioral, product, CRM, campaign, and customer-success signals to improve
• Design enrichment and verification workflows. Evaluate in-house capabilities, platforms, vendors
• Develop scoring and next-best-action models using customer fit, intent, activity, reachability
• Connect intelligence to action across sales, marketing, product, paid media, partners, and

🎯 Requirements

• Substantial experience building go-to-market systems, customer-data products, growth platforms
• Demonstrated ownership of platforms that connect data and workflows to commercial outcomes.
• Translate identity resolution, enrichment, scoring, segmentation, routing, experimentation, and
• Design practical solutions with marketers and sales teams.
• Explore data using SQL, APIs, automation, or AI-assisted prototyping.
• Evaluate build, buy, and integration choices for CRM, marketing automation, or customer data

🎁 Benefits

• $287K – $318K • Offers Equity