Lead, Advertising Measurement (Australia)

📋 Description

• Advertising measurement, performance optimizations, and research.
• Measurement methods: attitudinal surveys, ROI, impressions, attribution, mobile.
• Collaborate with Client Account Managers; align campaigns and goals with Product/PMM.
• Translate global best practices into APAC; create APAC playbooks.
• Turn data insights into actionable recommendations with outcomes.
• Use measurement results to drive sales impact with benchmarks and case studies.

🎯 Requirements

• 5+ years in ad research or ad tech.
• Knowledge of the ad measurement landscape and major vendors/products/services.
• Expertise in Reach, Resonance, and Reaction metrics (impressions, attribution, conversion).
• Experience with incrementality testing and test-and-learn agendas.
• Strong background in execution, analysis, and presentation of quantitative research.
• BA/BS degree.

🎁 Benefits

• Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support
• Family Planning Support
• Gender-Affirming Care
• Mental Health & Coaching Benefits
• Private Health Insurance with Extras
• Superannuation