Lead Copy

📋 Description

• Setting the Vision: lead Meesho's content strategy across performance, sales, push notifications
• End-to-End copywriting: oversee ideation, testing, and scaling of copy creation.
• AI at the Core: use GenAI tools for content creation, refinement, and production scaling.
• Cultural Storytelling: develop insight-led, culturally relevant narratives for Bharat's next
• Operational Excellence: create and own execution playbooks and quality standards.
• Creative Experimentation: champion experimentation and content testing, use data to optimize

🎯 Requirements

• Proven experience in copywriting and content strategy (likely senior-level).
• Deep understanding of Indian Tier 2, 3, and 4 consumer markets.
• Track record of leading creative/content teams.
• Ability to develop culturally relevant, insight-led narratives.
• Experience with content testing and data-driven optimization.
• Familiarity with GenAI tools (e.g., ChatGPT) for content creation.

🎁 Benefits

• Competitive compensation (cash and equity-based).
• Holistic wellness program MeeCare (medical, mental, financial, social).
• Extensive medical insurance for employees and families.
• Generous leave policies, parental support, retirement benefits.
• Learning and development assistance.
• Personalized recognition and gratitude for stretched work.