Lead Digital Product Manager – Attract & Discover

📋 Description

• Own end-to-end product strategy and roadmap for on-site discovery and acquisition.
• Define north star metrics for first-touch to product surface rate.
• Lead technical SEO, AEO, and GEO strategy; partner on crawlability and schema.
• Own ad-to-site journey with routing logic and personalized entry points.
• Own content system and visual storytelling surfaces for conversion.
• Coordinate across Engineering, UX, Analytics, Site Merch, and Marketing.

🎯 Requirements

• Digital product management experience on search, discovery, or acquisition-focused surfaces.
• Track record of owning top-of-funnel strategy and improving organic/onsite metrics.
• Technical fluency in search engines, AI crawlers, and on-site search.
• Strong experimentation: end-to-end A/B testing with clear findings.
• Experience coordinating Marketing, Eng, and content to ship acquisition surfaces.
• Mentor teammates and foster a customer-first culture.

🎁 Benefits

• Competitive compensation and employer-paid health, dental, and medical benefits.
• 401k with match and equity for full-time employees.
• Flexible PTO, 20+ holidays, and unlimited vacation.
• Monthly phone stipend and wellbeing reimbursement.
• Office lunches, team outings, and company retreats.
• Volunteer as a team and give back to the community.