Lead Field Marketing Specialist - Business Development

📋 Description

• Own outbound prospecting efforts across target accounts, segments, ICPs, and verticals to generate
• Build account penetration strategies that identify key stakeholders, buying groups, whitespace, and
• Execute high-quality outbound outreach across phone, email, LinkedIn, events, referrals, and other
• Personalize messaging based on business context, market signals, vertical challenges, role-specific
• Build momentum within accounts through consistent follow-up, relationship development, and
• Monitor market momentum across target accounts and engage at the right time with the right persona

🎯 Requirements

• 5+ years of experience in business development, outbound sales, inside sales, or pipeline
• Proven, documented track record of meeting or exceeding KPIs related to outbound activity, meeting
• Strong outbound prospecting experience with the ability to create opportunities from scratch, not
• Experience working across multiple ICPs, buyer personas, and industry verticals.
• Demonstrated business relationship development skills and the ability to build a book of business
• Strong written and verbal communication skills, with confidence across phone, email, LinkedIn