Lead Marketing Analyst

📋 Description

• Own brand media measurement planning aligning with brand OKRs.
• Lead the brand measurement framework governance and reporting cadence.
• Gather requirements to align measurement capabilities across teams.
• Deliver data-driven reviews for weekly and monthly business reviews.
• Own analytics on metrics like aided brand awareness and consideration.
• Apply expertise in brand health surveys and sampling.

🎯 Requirements

• 5+ years in analytics supporting growth marketing.
• 3+ years measuring paid and organic channels (TikTok, Meta, Reddit).
• Strong metrics definition to drive decisions from data.
• Proficient in SQL; ETL design for large datasets.
• Proficient in Python and Tableau; drive improvements.
• Experience with Marketing Mix Modeling and brand measurement.

🎁 Benefits

• Hybrid model with NY on-site three days per week.
• Global, collaborative analytics team at Strava.
• Equal opportunity employer with inclusive culture.
• Disability accommodations available during application.