Lead Marketing Analyst

📋 Description

• Own marketing dashboards: CAC vs goal by product/channel, ecommerce funnel, lifecycle &
• Measure paid media performance across Meta, Google, Amazon, TV, podcast, influencers
• Design/run incrementality tests and conversion lift studies to show true media impact
• Build/maintain media mix model for budget allocation as channels evolve
• Own lifecycle/retention measurement: segmentation, cohort analysis, email/SMS holdout testing
• Analyze Amazon/marketplace data alongside DTC to keep cross-channel metrics aligned

🎯 Requirements

• 5+ years in marketing analytics or related quantitative role with paid social/search exposure
• Strong SQL and ability to work with large messy datasets
• Hands-on with modern cloud data warehouse (Databricks, Snowflake, Redshift) and BI tools
• Experience with causal inference methods, incrementality tests, MMMs, geo experiments
• Working knowledge of Meta Ads Manager and Google Ads/Analytics
• Clear communicator who can explain stats to non-technical stakeholders

🎁 Benefits

• Time to Recharge: Flexible PTO
• Top-Notch Health Coverage: medical, dental, vision
• Wellness Perks: One Medical, Kindbody, Talkspace
• Dog-Friendly Office
• Fi BarkBack: $500 annual dog charity donation
• Free Fi Membership for your pet