Lead Marketing Analyst, Growth Marketing

📋 Description

• Own analytics strategy for retention and product marketing.
• Define KPIs and measurement frameworks for campaigns.
• Translate data into actionable recommendations for stakeholders.
• Build dashboards for real-time retention health and campaigns.
• Partner with lifecycle marketers, growth, product, and finance.
• Design experiments across email, push, and in-app channels.

🎯 Requirements

• 5+ years in analytics, data science, or growth analytics.
• Fluency in churn, LTV, DAU/MAU, and retention metrics.
• Strong SQL; experience with ETL; BI tools like Looker/Tableau.
• Proficiency in Python and process improvement.
• Ability to translate findings into strategic recommendations.
• MMM/MTA or attribution platform experience is a plus (Amplitude/Branch/AppsFlyer).

🎁 Benefits

• Hybrid model with >3 on-site days in SF or NY.
• Inclusive, global culture with growth opportunities.
• Flexible work arrangements and supportive environment.
• Disability accommodations on request.
• Benefits information available via Strava docs.