Lead Product Adoption Strategist, SMB

📋 Description

• Drive SMB growth by identifying high-potential account opportunities and partnering with Sales
• Build scaled programs that drive adoption across a large SMB advertiser base without requiring 1:1
• Support SMB Sales teams based in the US and EMEA timezones.
• Own product adoption support for eCommerce partners, Shopify and WooCommerce, and identify
• Own the vertical strategy for SMB by defining priority product solutions, shaping goals, and
• Establish and maintain a proactive reporting cadence for SMB across program metrics, revenue

🎯 Requirements

• 8+ years of experience in digital advertising, product adoption, sales strategy, ads go-to-market
• Strong experience working cross-functionally across Sales, Product Marketing, Product, Enablement
• Experience using data and market feedback to shape strategy, influence priorities, and drive
• Demonstrated ability to build scalable programs and processes for large customer segments rather
• Strong understanding of performance advertising and product adoption motions within a digital ads

🎁 Benefits

• Comprehensive Health benefits
• 401k Matching
• Workspace benefits for your home office
• Personal & Professional development funds
• Family Planning Support
• Flexible Vacation (please use them!) & Reddit Global Days Off