Lead Product Marketing Manager - Verticals

📋 Description

• Set the vertical portfolio strategy.
• Own the vertical business number.
• Become the market expert.
• Influence the product roadmap.
• Build industry-specific, cross-product narratives.
• Own GTM strategy end to end.

🎯 Requirements

• 7+ years of experience in B2B software marketing, product marketing, industry marketing, growth
• Demonstrated experience building GTM strategy for a specific industry or workflow-heavy market.
• Deep familiarity with at least one of the following: Construction or A&E software, accounting
• A record of influencing product strategy using customer, competitive, market, and funnel evidence.
• Experience owning integrated B2B campaigns from audience definition and brief through execution
• Strong data literacy.

🎁 Benefits

• Flexible PTO
• Centralized home-office equipment ordering
• Health and wellness stipend
• Budget for intra-office travel
• Weekly coffee stipend
• 100% medical, dental & vision insurance coverage for you, with partial coverage for dependents