Lifecycle Campaign Specialist

📋 Description

• Develop and scale lifecycle strategies across email, in-app, push, and SMS.
• Engage US + Canadian market; drive retention and family member conversions.
• Lead ambassador program and partner launches; drive community engagement.
• Data-driven insights; measure impact; run A/B tests to optimize campaigns.
• Collaborate with Client Success, Product, and Marketing teams across regions.

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Analytics, or related field.
• 3+ years in B2C marketing, CRM, or customer lifecycle management.
• Proven multi-channel CRM experience (email, SMS, in-app, push).
• Data-driven with analytics; Tableau/Looker experience is a plus.
• Hands-on CRM tools experience (Braze or similar) and marketing automation.
• Strong project management and cross-functional collaboration (Asana).

🎁 Benefits

• Hybrid work model with flexible scheduling and remote option.
• Health, dental, and vision insurance; telehealth and EAP.
• 401(k) match; disability and life insurance.
• Paid time off: minimum 25 days plus holidays; parental leave.
• Home office stipend and monthly remote work allowance.
• Career growth, training, and development opportunities.