Lifecycle Growth Manager

📋 Description

• Own lifecycle end to end across our suite of products: Grok, Grok Bot, X, Cursor and the API, from
• Use SQL and product data to size opportunities, build the audiences and triggers behind each
• Architect multi-step, cross-channel programs across email, push and in-app, with event-based
• Drive and continuously improve the data model lifecycle runs on, including identity, events
• Run every program as an experiment with a proper holdout, measure incremental lift, and make
• Manage lifecycle as a portfolio of programs, putting more behind what works and retiring what

🎯 Requirements

• 8+ years in Lifecycle, Growth PMM or Product Growth at a high-growth product company.
• The range to think fluently about lifecycle for consumers and businesses, self-serve and sales-led
• Real technical depth: write SQL, understand how events, identity and attributes fit together, and
• Hands-on experience running complex programs in a major lifecycle platform, such as Braze
• A history of building lifecycle systems with engineering, not just running campaigns on top of them.
• Programs you can point to that moved revenue, paid users or retention, with holdouts to back it up.