Lifecycle Growth Marketing Senior Manager - Onboarding

📋 Description

• Define and lead the end-to-end onboarding and early-tenure strategy, using retention from initial
• Create a proactive, signal-based operating model that continuously advances the strategy through
• Design and scale personalized lifecycle journeys that adapt to each fan’s stage, interests, viewing
• Use recommendations, messaging, and contextual experiences to meet fans where they are, drive
• Identify and prioritize high-value actions across fans and subscribers—including viewership and
• Own the strategic development of sophisticated journeys in Braze across push, email, SMS, in-app

🎯 Requirements

• 8+ years of progressive experience in Lifecycle Marketing, Retention Marketing, Growth Marketing
• 5+ years leading and developing globally distributed teams.
• Demonstrated record of using data, experimentation, and customer behavior to improve retention
• Deep expertise with Braze or comparable orchestration platforms, including journey design
• Highly quantitative and analytical, with the ability to turn behavioral, cohort, viewership, and
• Experience applying AI and LLMs to query performance data, accelerate analysis, surface insights

🎁 Benefits

• Receive a great compensation package including salary plus performance bonus earning potential
• Flexible time off policies allowing you to take the time you need to be your whole self.
• Generous medical, dental, vision, STD, LTD, and life insurance.
• Health Saving Account HSA program.
• Health care and dependent care FSA.
• 401(k) plan, with employer match.