Operate lifecycle marketing for activation, engagement, upsell and expansion.
Execute ad-hoc lifecycle sends (product launches, experiments, GTM moments).
Design adaptive lifecycle programs that decide who/when/where to message.
Determine content to send based on behavior and context.
Apply AI and automation to content, personalization, and segmentation in HubSpot.
Build experimentation frameworks to measure true incremental impact.

🎯 Requirements

5+ years in B2B lifecycle/CRM marketing, growth
3+ years hands-on HubSpot experience
Proven email deliverability, list hygiene, and sender reputation
Strong analytical skills; data-driven decision making
Experience building adaptive, evolving lifecycle systems
Hands-on AI/automation for content, personalization, segmentation

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