Lifecycle Marketing Manager

📋 Description

• Build and manage lifecycle campaigns across email, push, in-app, and SMS — from brief through
• Think in journeys, not just individual sends — you'll map member flows based on what they do, where
• Develop audience segments that go beyond demographics and reflect where members actually are in
• Run experiments and come back with a clear point of view on what worked, what didn't, and what to
• Work closely with data and analytics partners to understand campaign performance and what member
• Use AI tools in your day-to-day — for drafting, content variation, personalization logic, or

🎯 Requirements

• 2–4 years in lifecycle, CRM, or retention marketing with real campaign execution experience across
• Hands-on experience with a marketing automation or CRM platform — Braze, Iterable, Klaviyo, or
• Detail-oriented: quality of output is important to you and you understand how it affects the member
• Comfortable with data — you can read a dashboard, pull your own numbers, and figure out what the
• You use AI tools and have real enthusiasm for them; you've formed opinions from experimenting, not
• Strong instincts about what makes a good (or bad) member experience, and you speak up about it

🎁 Benefits

• Our in-office work policy is designed to keep you connected - with four days a week in the office
• Benefits that support your work and life, including backup child, elder, and pet care and
• Comprehensive health, financial, and wellbeing benefits designed to support you at every stage of
• Generous vacation policy and company-wide paid days off
• 1% of your time off to support local community organizations of your choice
• Annual wellness stipend to use towards eligible wellness related expenses