Lifecycle Marketing Manager

📋 Description

• Own the lifecycle marketing strategy and execution across the full user journey, from account
• Manage and continuously improve onboarding, nurture, retention, win-back, newsletter, and
• Increase free-to-paid conversion rates by developing timely, relevant, and motivating
• Build and optimize a behavior- and persona-driven nurture engine that strengthens engagement
• Promote research, webinars, guides, playbooks, podcasts, and other content through relevant
• Identify opportunities to support sales by proactively engaging users who may need assistance, are

🎯 Requirements

• 5+ years of experience in lifecycle marketing, with demonstrated success building onboarding and
• Strong understanding of B2B user behavior and buying cycles, with the ability to create
• Proven ability to own lifecycle marketing strategy, execution, experimentation, and optimization
• Strong analytical skills and experience using both quantitative and qualitative data to make
• Demonstrated project and stakeholder management skills, with the ability to coordinate multiple
• Strong user empathy and curiosity, with the ability to translate customer challenges into messaging

🎁 Benefits

• Fully remote work environment.
• Annual gross compensation of $84,000–$97,000, depending on experience.
• Automatic 5% annual salary increase.
• Five weeks of paid vacation per year.
• Co-working space membership.
• Fully funded home-office setup, including a MacBook Pro, standing desk, ergonomic chair, and