Lifecycle Marketing Manager (CRM & In-App)

📋 Description

• Own lifecycle comms across in-app (banners, modals, notifications) and email: onboarding
• Design, build, launch and optimize journeys and campaigns in Iterable, from audience logic to
• Define and lead audience segmentation and personalization based on user behavior, lifecycle stage
• Design and maintain lifecycle journey maps across products, identifying message opportunities for
• Partner with Product Marketing, Copywriting and Design to translate messaging into lifecycle
• Orchestrate communications across Desktop, Mobile and Devices teams, applying prioritization rules

🎯 Requirements

• 4+ years in lifecycle or CRM marketing, ideally in a B2C app, gaming or subscription product.
• Experience designing end-to-end user journeys from first open to win-back.
• Hands-on experience with a customer engagement platform for email and in-app messaging (Iterable
• Strong segmentation skills using cohorts, triggers and user states.
• Data fluency with product analytics (Amplitude or similar) and BI dashboards (Looker or similar).
• Experience designing and reading A/B tests.

🎁 Benefits

• Flexible Working Hours
• 23 vacation days plus an extra week off in August and your birthday
• Anniversary Celebration Program with extra days off and unique experiences
• Generous Referral Program
• Extra time off on demand
• Wellbeing: paid sick leave, maternity/paternity leave, and healthcare insurance