Leading automated upsell programs via next-best-action personalization
Establishing an AI Launch Engine for evergreen adoption
Launching mid-funnel series for Canva workflow tools (App Integrations, AI Pass)
Briefing creative teams on next-gen upsell templates and campaigns
Migrating Braze content into Canva CMS and Personalisation service
Running experiments, measuring results, and using data to improve

🎯 Requirements

5+ years lifecycle marketing experience using owned channels (email, push, in-app)
Built multi-channel campaigns at scale; Braze experience is a big plus
Data-driven: derive insights from campaign data
Owned a messaging calendar and backlog across stakeholders
Track record of running testing frameworks and applying learnings
Worked with a global, diverse user base; programs travel across markets

🎁 Benefits

Hybrid work with remote option and campus collaboration
Interviews conducted virtually
Canva champions diverse backgrounds and skills

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