Lifecycle Marketing Manager, SMB Ads

📋 Description

• Own the lifecycle program portfolio across prospect conversion, activation, retention, repeat
• Map advertiser journeys using cohort analysis, product behavior, campaign performance, and customer
• Build segmented, triggered journeys that connect advertiser needs, intent, readiness, and behavior
• Lead prospect nurture and email acquisition programs; coordinate audiences, retargeting, and
• Launch onboarding and education programs that help advertisers create campaigns, understand
• Coordinate delivery across email, in-product and onsite experiences, retargeting, education, and

🎯 Requirements

• Demonstrate a track record of building and leading lifecycle programs from strategy through
• Translate customer behavior into effective engagement strategies through customer empathy, clear
• Build behavioral segmentation and triggered programs using product and customer signals across
• Apply cohort analysis, funnel diagnostics, retention measurement, and experimental design to
• Bring hands-on experience with CRM and marketing automation platforms, such as Marketo or
• Lead cross-functional programs with Product, Engineering, Data Science, Sales, and Marketing

🎁 Benefits

• Salary range: $227,000 - $252,000
• Equity compensation
• Hybrid work schedule (in office Monday through Wednesday)
• Equal opportunity employer
• Reasonable accommodations for applicants with disabilities
• Background check process in accordance with applicable law