Lifecycle Marketing Principal, Consumer Growth & Experience

📋 Description

• Design, build, and optimize lifecycle automations across onboarding, habituation, reactivation, and
• Partner with product and product marketing on Braze-orchestrated on/off-platform experiences
• Support GTM strategy, feature launches, and experimentation to drive product adoption.
• Define technical data requirements for lifecycle experiences with martech and analytics teams.
• Modernize and optimize referral/advocacy program end-to-end as an automated loop.
• Serve as strategic partner to leadership, mentoring the lifecycle team and framing growth.

🎯 Requirements

• 8+ years in lifecycle marketing/CRM with mobile-first B2C experience.
• Bachelor's in Marketing, Business, or related field.
• Hands-on expertise with Braze, Iterable, or Salesforce Marketing Cloud.
• Proven experience in push, in-app, content cards, and app-native engagement.
• AI-forward with practical experience using AI tools in marketing execution.
• Data-first, test-and-learn mindset with strong analytical skills.

🎁 Benefits

• Medical, dental, and vision coverage starting Day 1.
• Equity (ISOs) and 401(k) program.
• Family planning programs and paid parental leave.
• Fitness and wellness memberships.
• Unlimited PTO plus federal holidays and Winter Break.
• Learning and development stipend and flexible work environment.