Lifecycle & Product Marketing Manager

📋 Description

• Own the patient lifecycle end to end
• Build and optimize product-adjacent automations that drive activation and retention
• Run continuous A/B testing across messaging, timing, and channels
• Evaluate, launch, and manage new patient communication channels (push, email, etc.)
• Use AI across campaign QA, segment definitions, briefs, reporting, and analysis
• Manage multimedia app content development in partnership with the Content team, configure in CMS

🎯 Requirements

• 4+ years in lifecycle marketing or product marketing
• Hands-on ownership of a communications/CRM tool (e.g., Braze, Iterable, Customer.io)
• Experience building a lifecycle marketing function from scratch
• Track record of setting and being accountable to activation or retention KPIs
• Healthcare, regulated industry, or compliance-sensitive experience is a strong plus

🎁 Benefits

• Comprehensive medical, dental, vision, and short-term disability benefits
• Mental health services via insurance coverage, including Talkspace and EAP
• 4 weeks of vacation per calendar year, increasing to 5 weeks at 2 years
• Sick leave accrued at 1 hour per 30 hours paid
• 9 paid holidays per year
• 12 weeks of 100% paid parental leave (after 6 months)