Manager, Audience Analytics & Engagement (copy)

📋 Description

• Lead the development of deeper audience intelligence across our platform. Map and maintain a
• Analyze how users discover, engage with, and purchase our products to build foundational KPIs
• Establish clear, consistent metrics for audience engagement including repeat visitation, visitor
• Work with a broader team to set targets for growth and develop strategies to move the audience
• Triage data issues and inquiries as needed, working with audience team lead, technology and other
• Work to reconcile audience data across source systems and activation platforms — including our CRM

🎯 Requirements

• 3-5 years of experience in an audience analytics and data-focused role.
• Deep understanding of audience best practices for engagement and measurement.
• Proficient in SQL, with hands-on experience in web analytics platforms (e.g., GA4) and reporting/BI
• Ability to utilize AI and agentic tools to work efficiently and effectively with large data sets.
• Working knowledge of email sending infrastructure and deliverability fundamentals (e.g., IP warmup
• Strong ability to work cross-functionally, share creative ideas, and translate goals into

🎁 Benefits

• Competitive compensation structure!
• Medical, Dental and Vision Insurance
• Short and Long Term Disability Insurance - this includes maternity and paternity leaves as well.
• 401K
• Flexible Spending Account
• Dependent Care Account