Manager - Branding

📋 Description

• Interact with users to understand barriers and triggers, synthesize insights into actionable
• Develop brand strategy and write brand briefs translating consumer insight into propositions
• Define communication strategy and channel mix across TV, mass media, digital, influencers
• Tailor communication for distinct user cohorts (South/North, urban/rural, female/male)
• Own large-scale campaigns end to end from brief to measurement
• Collaborate with Product, Design, Analytics, Marketing, Legal, and external agencies

🎯 Requirements

• MBA from top-tier institute (IIM, ISB or similar) with branding move or specialist branding
• 4+ years hands-on brand management or consumer marketing, preferably FMCG or e-commerce
• Direct branding experience including building brand strategy and briefs
• First-hand consumer interaction, synthesizing insights into brand briefs/campaigns
• Ownership of significant campaigns across TV, digital, influencers with measurable impact
• Excellent storytelling, negotiation, communication skills

🎁 Benefits

• Competitive compensation: cash and equity-based
• Employee-centric benefits, supportive work environment
• MeeCare wellness program: physical, mental, financial, social wellness
• Extensive medical insurance for employees and families
• Wellness initiatives: telehealth, events, fitness perks
• Generous leave policies, parental support