Manager, Demand Generation

📋 Description

• Own the execution of consumer demand generation across paid media, organic, lifecycle, and
• Build demand programs that feed our sales and advisory teams for high-value client segments.
• Partner with Sales and Commercial Ops on lead definitions, routing, scoring, and feedback loops.
• Build and maintain clear reporting across the demand funnel — from first touch through sign-up
• Run a consistent testing cadence across creative, audiences, offers, and landing pages, and turn
• Actively embed AI tools into demand gen workflows — creative and copy iteration, audience research

🎯 Requirements

• 4–6 years in demand generation, growth, or performance marketing with a track record of generating
• Deep hands-on experience in paid media — you've owned budgets and managed campaigns across Google
• Experience generating demand across distinct consumer segments — you know how messaging, channel
• Strong cross-functional partnering — you've worked closely with Sales (lead definitions, feedback
• A demonstrated habit of using AI to accelerate your work — generating and testing creative at
• Analytical mindset with the ability to use data to diagnose funnel problems, prioritize

🎁 Benefits

• Top-tier health benefits and life insurance
• Long-term group savings with employer match, through Wealthsimple for Business
• 20 vacation days, 4 wellness days, and unlimited sick and mental health days per year
• 90 days away: work outside Canada for up to 90 days per year
• Employee resource groups, including Rainbow (2SLGBTQ), Women of WS, and Black at WS