Manager, Growth Lifecycle

📋 Description

• Design the end-to-end lifecycle engagement and build scalable lifecycle journeys for self-serve
• Lead the strategy and operational health for email, push, and in-app messaging. Ensure these
• Transform high-level lifecycle strategies into high-performing programs. Design and optimise
• Take full ownership of E2E growth metrics within your region. Leverage deep-dive quantitative
• Initiate and lead a high-velocity experimentation roadmap within your region, testing innovative
• Champion a "customer-first" messaging philosophy, delivering personalized and compelling content

🎯 Requirements

• 5+ years of experience leading growth initiatives across the customer lifecycle.
• Experience in a product-led growth (PLG) environment, with a strong customer-first and
• Strong analytical skills with the ability to interpret campaign, product and behavioural data
• Experience working with high volumes of data and communicating clearly through data and analytics.
• Hands-on experience designing and executing lifecycle or CRM programmes that drive customer
• Experience running A/B tests and applying structured experimentation to improve performance.