Manager, Growth Marketing (REMOTE)

📋 Description

• Plan, build, and execute multi-channel demand generation campaigns across email, paid social, SEM
• Own marketing-sourced pipeline targets and report on campaign performance against revenue goals.
• Manage the demand generation budget, tracking spend against ROI and reallocating based on channel
• Own funnel content end-to-end: blog posts, ebooks/guides, landing pages, and nurture email copy
• Ensure all campaign content reflects current positioning and messaging maintained by the Director
• Establish a scalable, repeatable content calendar and production workflow.

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field required; equivalent
• 3–5 years of experience in demand generation, growth marketing, or a related B2B marketing role.
• Experience in healthcare, healthcare technology, Revenue Cycle Management (RCM), or another complex
• Hands-on experience with marketing automation platforms (HubSpot preferred) and CRM systems
• Strong writing skills — comfortable independently drafting blog posts, email copy, and landing page
• Strong analytical skills, with experience pulling and interpreting campaign data to make decisions.