Manager, Marketing Activation

📋 Description

• Own US CRM Campaign Execution - Plan and execute CRM campaigns for the US subscriber base
• Manage email as the primary CRM channel today and support the introduction of push, in-app, and
• Maintain an accurate campaign calendar and coordinate dependencies so activity launches on time and
• Adapt Activation for the US Market - Translate centrally developed lifecycle strategy
• Serve as the primary connection point to London on what is working, what is not, and what the US
• Support the US Acquisition team with activation execution when dedicated capacity is needed

🎯 Requirements

• At least four years of experience in CRM, lifecycle marketing, marketing activation, or a closely
• Hands-on experience building and executing customer campaigns, preferably across email and at least
• Experience adapting centralized or global marketing strategies for a local market.
• Working knowledge of US marketing-compliance requirements, including CAN-SPAM, TCPA, and CCPA/CPRA.
• Strong project-management skills and the ability to manage multiple campaigns, stakeholders, and
• Strong analytical judgment and the ability to turn campaign results into practical improvements.

🎁 Benefits

• Salary range: $110,000-$140,000/year
• Healthcare benefits
• Dental and optical coverage
• 401(k)
• Generous paid time off
• Excellent opportunities for professional development and career progression within a global media