Manager Paid Media

📋 Description

• Lead global paid media strategy, budget allocation, and investment planning across products
• Develop and execute scalable full-funnel strategies spanning acquisition, consideration
• Own campaign strategy, execution, optimization, targeting, bidding, creative testing, and budget
• Build audience segmentation, targeting, remarketing, and lookalike strategies in partnership with
• Establish and continuously improve paid media measurement and attribution frameworks, including
• Design structured experiments across creatives, messaging, landing pages, audiences, bidding

🎯 Requirements

• 7–12 years of direct experience in Paid Media, Performance Marketing, or Growth Marketing with a
• Strong experience developing and executing full-funnel and global media strategies across multiple
• Strong hands-on expertise in paid social advertising and performance optimization.
• Strong knowledge of attribution modeling, incrementality testing, marketing mix modeling, media
• Practical experience with a variety of data platforms and BI tools, including Google Ads, Meta Ads
• Demonstrated ability to translate complex performance insights into actionable recommendations