Manager, Performance & Digital Experience

📋 Description

• Develop and lead HomeMade's performance marketing and search strategy across paid search, paid
• Own media planning, budget allocation, channel priorities and performance targets, ensuring
• Oversee campaign performance across digital channels, identifying opportunities to improve
• Lead our SEO agency relationship, setting priorities and ensuring activity delivers meaningful
• Work closely with Brand and Content to strengthen creative, messaging and search opportunities that
• Own HomeMade's CRO and website optimisation roadmap, identifying opportunities to improve

🎯 Requirements

• 7+ years' experience across performance marketing, digital acquisition, search or digital
• Demonstrated experience setting performance marketing strategy, managing significant digital media
• Strong knowledge of paid search, paid social and SEO, with the ability to connect channel
• Understanding of emerging GEO/AEO approaches and AI-led search, and how these may influence digital
• Experience owning CRO initiatives and delivering measurable conversion improvements through
• Experience owning or significantly influencing a website as a key acquisition and conversion

🎁 Benefits

• Make a meaningful impact: Use your digital expertise to help more Australians access support that
• Shape our digital growth: Play a key role in setting strategy, influencing investment and building
• Be part of a collaborative team: Join a supportive, connected culture that values initiative, fresh
• Grow your career: Access ongoing training and development opportunities while helping shape our
• Enjoy flexibility and wellbeing: Benefit from hybrid working, quarterly flexi-days, supportive