Market Intelligence Lead

📋 Description

• Own the competitive battlecard library — architecture, content, and freshness — ensuring AEs have
• Track and interpret category shifts in how manufacturers think about AI governance, composable
• Develop analyst briefing materials and design inquiry types that support Tulip's positioning
• Run a systematic win/loss program quarterly: interview design, candidate selection, pattern
• Synthesize voice-of-customer signals from field conversations, deal debriefs, and CS reviews into
• Collaborate with the Industry Practice Expert to incorporate composability methodology and

🎯 Requirements

• 8-10+ years in product marketing or market intelligence, with demonstrated ownership of competitive
• Win/loss program design and execution: interview methodology, deal-set pattern synthesis
• Competitive battlecard development and ongoing monitoring with discipline to keep intelligence
• Experience making complex platform or composable architecture narratives land commercially with
• Demonstrated AI fluency in research workflows, with perspective on where AI accelerates vs human
• Familiarity with manufacturing, industrial software, or complex operational domains is a plus

🎁 Benefits

• Competitive benefits package
• Company equity
• Health, Dental, Vision, Short-term Disability, Long-term Disability, Life Insurance, AD&D, FSA
• Flexible work schedule and unlimited vacation policy
• Virtual company events and happy hours
• Fitness subsidies