Marketing Analyst – Paid Media & Content

📋 Description

• Configure, launch, and monitor advertising campaigns in Meta Ads (Facebook and Instagram)
• Work with an external digital advertising consultancy to optimize campaigns, audiences, and results
• Manage permanent campaigns and specific campaigns for launches, events, and masterclasses
• Monitor metrics such as cost per lead (CPL), cost per application, conversions, and campaign
• Make operational adjustments to campaigns and propose improvements based on results
• Create and manage the organic content calendar for Instagram and LinkedIn

🎯 Requirements

• Minimum 2 years of professional experience in Digital Marketing, Paid Media, Content Marketing, or
• Practical experience using Meta Ads Manager to set up and monitor campaigns
• Knowledge of lead generation campaigns and results optimization
• Experience creating and managing organic content for Instagram and LinkedIn
• Familiarity with TikTok and short-form video formats
• Experience organizing content calendars and digital publications

🎁 Benefits

• Monday to Friday, 09:00 to 18:00 (Bogotá, Colombia)
• Remote work with periodic in-person sessions for content recording
• Direct work with company leadership, an external Paid Media consultancy, and an audiovisual editor
• Collaborative, creative environment focused on continuous improvement
• Contractor role, payment in USD