Marketing Analytics Manager

📋 Description

• Drive attribution modeling and full-funnel measurement across all marketing channels, with
• Connect Paid Ads activity with outcomes on the website and the demand gen funnel to create a
• Create insights around organic and paid traffic and engagement, with increased scrutiny on GEO
• Translate data into actionable insights and recommendations for marketing leaders across the
• Create forecasts and scenario models to inform annual budget planning and incremental asks
• Build and maintain self-service dashboards in Tableau for paid media, brand, demand gen, digital

🎯 Requirements

• 8+ years in Marketing, Analytics, Operations, or BI in B2B SaaS
• 4+ years in marketing analytics: campaign performance, demand gen, field marketing, and ABM
• 4+ years in paid media analytics across ad platforms, web analytics, and Salesforce
• 4+ years in web analytics focused on demand generation, engagement, and intent modeling
• Track record of using data to drive business strategy and budget decisions
• Experience across enterprise sales, product-led growth, and partner marketing models

🎁 Benefits

• In addition to base salary, Okta offers equity (where applicable), bonus, and benefits, including
• The Okta Experience includes supporting well-being, driving social impact, and developing talent
• Immersive in-person onboarding experience