Marketing and Audience Growth Partner

📋 Description

• Assess the existing brand, product offering, website, social presence, and previous marketing
• Define primary and secondary audiences and translate assumptions about customer behaviour into
• Develop a practical audience-growth, content, and storytelling strategy aligned with the brand's
• Establish repeatable content pillars, formats, platform strategies, and publishing rhythms.
• Identify opportunities across organic social media, creators, authors, publishers, reading
• Explore ways to connect digital marketing with real-world activities, events, and

🎯 Requirements

• Currently based in South Africa.
• 2–3 years of relevant, recent experience in digital marketing, audience growth, content strategy
• Strong understanding of how different audiences behave across digital platforms, demographics, and
• Demonstrated experience developing and implementing content, community, audience-growth, or digital
• Comfortable combining strategic thinking with hands-on execution when required.
• Strong analytical skills and the ability to test ideas, interpret performance data, and turn

🎁 Benefits

• Freelance / consulting engagement based in South Africa.
• Flexible, project- and needs-based working arrangement.
• Remote position.
• Rate of R390 per hour.
• Opportunity to work closely with an early-stage lifestyle and e-commerce brand.
• Significant autonomy and ownership over marketing and audience-growth initiatives.