Marketing Automation Specialist

📋 Description

• Build, configure, test, and maintain automated engagement journeys across email, direct mail, and
• Develop prospect, client, and other targeted audiences within the marketing automation environment
• Collaborate with paid media and integrated marketing teams to implement, analyze, and optimize
• Serve as a first responder for marketing automation technology issues, troubleshooting problems and
• Create basic performance reports for acquisition and engagement programs using available marketing
• Conduct ongoing A/B testing and evaluate results to identify opportunities to improve campaign

🎯 Requirements

• Bachelor’s degree or equivalent combination of professional experience, training, military
• 4+ years of professional email marketing experience with demonstrated experience developing and
• Hands-on experience with marketing automation platforms such as Salesforce Marketing
• Experience with Salesforce or another major CRM platform.
• Experience developing and evaluating A/B testing programs, with familiarity with control groups and
• SQL querying experience is preferred.

🎁 Benefits

• Base salary range of $70,000–$80,000, exclusive of bonuses and benefits; the broader salary grade
• Remote work environment.
• Medical, dental, and vision coverage for eligible full-time employees and their families.
• Health Savings Account with employer contribution and Flexible Spending Accounts.
• Employer-paid and voluntary life and AD&D insurance.
• Short-term and long-term disability coverage and workers’ compensation.