Marketing Campaign Operations & Automation Manager

📋 Description

• Own the operational process from campaign intake and approved brief through build, testing, launch
• Establish a shared intake process, prioritized backlog, and campaign calendar with clear
• Build campaigns and automated workflows in marketing automation and customer-engagement platforms.
• Activate audiences using the segmentation, eligibility, trigger, and suppression rules developed
• Build and maintain landing pages, forms, and digital conversion paths using established platforms
• Implement or coordinate campaign tagging, UTMs, trafficking, pixels, conversion events, and CRM

🎯 Requirements

• 6+ years of experience in marketing operations, campaign operations, marketing automation, digital
• Hands-on experience building campaigns and workflows in marketing automation and CRM platforms.
• Experience executing across multiple channels, including paid media, web, email, and events.
• Practical knowledge of landing pages, forms, tagging, UTMs, pixels, conversion tracking, and
• Strong understanding of audience activation, suppression, deliverability, consent, and launch
• Experience supporting nurture and customer lifecycle programs as well as acquisition campaigns.