Marketing Director

📋 Description

• Brand & Strategic Positioning: Define the overall marketing and brand strategy, translating
• Partnerships, Creators & Community: Lead ambassador programs, sponsorships, creator and
• Acquisition & Distribution: Build integrated distribution engine across owned media, creators
• Content & SEO: Lead content and SEO strategy to strengthen organic visibility across search
• Paid & Affiliate Growth: Oversee paid acquisition across social, biddable, programmatic, and
• Marketing Technology, Data & AI: Own marketing technology, attribution, analytics, automation

🎯 Requirements

• 6+ years of marketing experience including senior-level leadership; experience in crypto-native
• Fluency in crypto and Web3 culture with understanding of crypto-native audiences
• Proven ability to define and execute comprehensive marketing and brand strategies
• Experience across partnerships, sponsorships, creators/KOLs, affiliates, performance marketing
• Strong understanding of marketing budgets, acquisition economics, attribution, performance
• Strong working knowledge of marketing technology, analytics, automation, and AI

🎁 Benefits

• Competitive service fees with performance-linked incentives
• Fully remote work with international collaboration
• Influence over global brand, marketing, acquisition, growth strategy
• Broad ownership across brand, performance marketing, partnerships, creators, affiliates, community
• Direct collaboration with CEO on strategy and growth priorities
• Autonomy to experiment with AI technologies, channels, and strategies