Marketing Director

📋 Description

• Define the overall marketing and brand strategy, translating executive direction into priorities
• Lead ambassador programs, sponsorships, creator and influencer relationships, streamer/KOL
• Build an integrated distribution engine across owned media, creators, affiliates, communities
• Lead content and SEO strategy to strengthen the company's organic visibility across search and
• Oversee paid acquisition across social, biddable, programmatic, and other performance channels as
• Develop a sustainable affiliate ecosystem focusing on commercial performance and revenue-share

🎯 Requirements

• 6+ years of marketing experience, including senior-level leadership responsibility; experience in
• Genuine fluency in crypto and Web3 culture, with a strong understanding of how crypto-native
• Proven ability to define and execute comprehensive marketing and brand strategies that generate
• Strong experience across partnerships, sponsorships, creators/KOLs, affiliates, performance
• Strong understanding of marketing budgets, acquisition economics, attribution, performance
• Strong working knowledge of modern marketing technology, analytics, automation, attribution

🎁 Benefits

• Competitive service fees with performance-linked incentives
• Fully remote working model with international collaboration
• Significant influence over global brand, marketing, acquisition, and growth strategy
• Broad ownership across brand, performance marketing, partnerships, creators, affiliates, community
• Direct collaboration with the CEO on marketing strategy, investment decisions, and growth priorities
• Freedom to experiment with emerging AI technologies, new business channels, creative approaches