Marketing Executive - BRCGS

📋 Description

• Developing and delivering multi-channel B2B campaigns that support lead generation and commercial
• Creating well-researched, engaging content for various audiences and stages of the customer journey.
• Turning detailed product and service information into clear, compelling customer communications.
• Building and launching emails, landing pages, forms and nurture campaigns using Pardot or a
• Using CRM and lead data to segment audiences and improve targeting, personalisation and engagement.
• Supporting digital activity across content, SEO/GEO, paid search, social media and partner channels.

🎯 Requirements

• At least 2 years’ relevant marketing experience, ideally within a B2B, international or
• Demonstrable experience of personally delivering multi-channel marketing campaigns.
• Hands-on experience using CRM and marketing automation technology, ideally Salesforce and Pardot or
• Experience creating and delivering email campaigns, landing pages, forms or nurture activity.
• Strong copywriting skills, with the ability to make detailed or complex information clear and
• An understanding of lead generation and how marketing activity contributes to the customer journey

🎁 Benefits

• Shape products used by organisations in more than 130 countries.
• Influence the direction of a growing digital product portfolio.
• Work with experienced product, technology and commercial teams.
• Explore innovative technologies, including practical AI applications.
• Develop your leadership skills through mentoring and coaching opportunities.
• Hybrid working with expected attendance at the Victoria office one day per week. Occasional travel