Marketing Executive - Informed

📋 Description

• Develop and deliver multi-channel campaigns that support lead generation, customer engagement and
• Research, write and edit high-quality content for different stages of the customer journey.
• Create campaign materials including emails, landing pages, presentations, brochures, case studies
• Build and launch emails, forms and landing pages through Pardot or a comparable marketing
• Develop nurture journeys that help move prospects towards becoming qualified commercial
• Use customer, demographic and lead data to segment audiences and improve campaign relevance.

🎯 Requirements

• Experience in a B2B marketing role, ideally within a technical, scientific, certification
• Hands-on experience delivering campaigns across several channels, particularly email, digital
• Strong copywriting and editing skills, with examples of translating detailed or technical
• Practical experience using a CRM and marketing automation platform to build campaigns, manage leads
• Experience creating emails, landing pages, forms, nurture journeys or automated communications.
• An understanding of audience segmentation, lead generation and how marketing activity supports

🎁 Benefits

• Permanent (Full-Time) employment
• Hybrid working arrangement (1-2 days per month in London and Fordham offices)
• Part of LGC ASSURE, bringing together four global brands
• Named values: Passion, Curiosity, Integrity, Brilliance, Respect