Marketing & GTM Data Analyst

📋 Description

• Automate recurring GTM analytics with Decision Intelligence, designing and improving AI agents for
• Own Marketing and GTM KPI definitions, calculation logic, and the weekly report leadership reads
• Measure marketing campaigns and SDR/AE sales plays from first touch through closed-won, using
• Create reusable campaign and sales play reporting templates with consistent definitions, time
• Own Dreamdata and evolve our attribution practices (multi-touch, sourcing rules, SDR credit
• Evaluate and improve MQL, PQL, and account intent scoring models, with automated monitoring of

🎯 Requirements

• Turns vague or complex requests ("did re:Invent work?", "why is pipeline soft?") into clear
• Understands the B2B funnel (MQL, SAL, SQL, Closed Won) and how marketing, product-led, partner
• Writes strong SQL directly in a warehouse and across Salesforce objects (Leads, Contacts
• Reconciles messy data across systems, holds a high bar for what counts as right, and fixes problems
• Has owned or improved a multi-touch attribution setup and reconciled it with CRM data.
• Evaluates or tunes lead, PQL, or account scoring models and measures whether they improve

🎁 Benefits

• Offers Equity
• Offers Bonus