Marketing Lead

📋 Description

• Own product messaging and positioning, clearly communicating what the product does, who it serves
• Lead go-to-market activities for product releases, including launch plans, release notes, customer
• Develop competitive positioning and sales enablement materials, including competitor comparisons
• Partner with Sales and Customer Success to understand customer and market feedback and translate
• Plan and execute multi-channel demand generation campaigns across paid advertising, email, social
• Own the marketing funnel, monitoring prospect progression from first interaction through

🎯 Requirements

• Experience marketing to technical or engineering audiences, particularly audiences that may be
• Broad experience across product marketing, demand generation, and brand/content, with significant
• Strong analytical and data-driven thinking, with the ability to evaluate performance and adapt
• Experience working in a startup or scale-up environment, with the ability to operate effectively in
• Strong AI fluency, including regular hands-on use of tools such as ChatGPT, Claude, and AI-powered
• Demonstrated ability to take ownership and turn broad direction into clear plans and execution.

🎁 Benefits

• Competitive compensation of CA$100,000 - CA$150,000, based on skills, proficiency, and experience.
• Equity opportunities as part of the overall compensation package.
• Fully remote work environment across North America.
• Significant autonomy and ownership over the marketing function.
• Clear opportunity to grow into broader marketing leadership and work directly with executive
• Opportunity to work across product marketing, demand generation, brand, content, SEO, and marketing