Marketing Lead, Growth & Acquisition

📋 Description

• Own the paid acquisition engine. Manage strategy, budget, and day-to-day execution across paid
• Drive full-funnel growth. Own the media mix and budget allocation across channels, set bidding and
• Build rigorous measurement and experimentation. Own attribution, CAC/LTV modeling, and
• Partner on high-performing creative. Brief Creative and agency partners on what's working
• Optimize the conversion funnel. Partner with Product and Growth on landing pages, checkout flow
• Build the commercial acquisition motion. Partner with Sales and Business Operations to build paid

🎯 Requirements

• 8 to 12+ years of marketing experience, with deep, hands-on expertise in growth or performance
• Demonstrated track record of building efficient, scalable acquisition engines for new products or
• Experience owning a paid media budget and performance targets, with the operational rigor to manage
• Fluency with attribution, analytics, and experimentation — comfortable designing and reading
• Fluency partnering with Creative, Analytics, Data Science, and external agency and media partners
• Comfort operating in ambiguity, moving from strategy to execution without waiting for perfect

🎁 Benefits

• The estimated base salary range for this position is $205k - $235k, which does not include the