Marketing Lead - Tokyo / Japan

📋 Description

• Lead Waymo's marketing strategy for the Japanese market across brand, product positioning, and
• With Japan-based agencies, build resonant integrated campaigns, guiding creative, media strategy
• Establish and implement co-marketing guidelines, working closely with local partners to drive Waymo
• Leverage consumer research, cultural context, competitive dynamics, and product feedback to guide
• Collaborate with Product, Operations, Policy, and Regulatory teams to ensure alignment on product
• Recruit, hire, and oversee a high-performing Japan-based team

🎯 Requirements

• 15+ years in brand, product, and/or partner marketing within a B2C tech or app-based company
• Proven experience driving customer adoption of new or complex consumer products
• Deep expertise in the Japan consumer landscape, including local consumer needs, culture, and
• Native-level Japanese proficiency and business-level English, with executive-level communication
• Experience managing agencies, setting KPIs, and leading marketing campaigns with accountability for
• Willingness to travel at least quarterly to the San Francisco Bay Area for training and

🎁 Benefits

• Hybrid work schedule
• Opportunity to lead and build a Japan-based marketing team
• Collaboration with global teams and travel to San Francisco Bay Area quarterly