Marketing Manager, CRM Operations

📋 Description

• Lead the strategy for lifecycle program execution involving a channel mix of email, push, and
• Develop advanced solutions supporting the lifecycle approach for Consumer products both from a
• Build and execute complex CRM campaigns that guide clients to relevant products and services within
• Conduct data analysis of campaign and segment performance, while using data to optimize and create
• Execute thoughtful experimentation to unlock high-impact campaigns, and leverage automation to
• Be a key stakeholder in growth across the company, keeping leadership updated on the progress being

🎯 Requirements

• 5+ years of experience with a proven ability leading the development of complex lifecycle/CRM
• Extensive experience building and executing complex CRM campaigns with multiple stakeholders
• Experience with Braze, and other campaign-building tools
• A proven understanding of how to drive lifecycle marketing results in a predominantly B2C setting
• Strong skills in analytic tools such as Tableau, Looker, HEX, Big Query
• In-depth knowledge of marketing automation/CRM systems, with experience pushing the boundaries of