Marketing Operations Analyst (RevOps)

📋 Description

• Own the marketing attribution architecture across HubSpot and HockeyStack, ensuring attribution
• Analyze campaign, funnel, and attribution data to identify what is driving pipeline, revenue, and
• Develop executive-ready reporting and narratives that turn complex datasets into clear, actionable
• Build and maintain reporting and diagnostic frameworks covering campaign performance, funnel
• Identify performance gaps and opportunities, helping marketing leadership determine where to
• Partner closely with Marketing Operations, RevOps, and marketing leadership to ensure data and

🎯 Requirements

• 3+ years of experience in marketing operations or marketing analytics, ideally within a B2B SaaS
• Deep, hands-on expertise with HubSpot, including campaign, lifecycle, attribution, and reporting
• Strong understanding of attribution methodologies, including first-touch, last-touch, and
• Solid knowledge of UTM governance, lead routing and round-robin processes, lifecycle stages, and
• Strong analytical mindset with the ability to investigate the underlying reasons behind performance
• Ability to transform complex or messy datasets into concise, executive-ready insights and

🎁 Benefits

• Base salary of CAD $100,000–$130,000.
• On-target earnings (OTE) of CAD $110,000–$140,000.
• Compensation ranges reflect a Canada-wide scale, with final offers potentially adjusted according
• Long-term incentive program (LTIP), providing an opportunity to participate in the organization's
• RRSP program.
• Family health insurance.