Marketing Operations Lead

📋 Description

• Act as the primary marketing operations partner to the Inbound Sales team, ensuring high-quality
• Own day-to-day configuration, troubleshooting, and optimization of the marketing automation
• Build and maintain workflows, lifecycle automation, and event-based logic supporting inbound and
• Own lead and PQL scoring models and routing logic to ensure fast, accurate delivery to the right
• Partner with Demand Generation and Web teams to capture and activate top-of-funnel signals (web
• Support audience creation, segmentation, and funnel experimentation to improve conversion from

🎯 Requirements

• 8+ years of experience in marketing operations or GTM operations supporting inbound, demand
• Hands-on experience managing marketing automation platforms, including workflows, lifecycle stages
• Strong working knowledge of CRM concepts (leads, contacts, accounts, opportunities) and how data
• Comfortable working with funnel and handoff metrics (e.g., conversion rates, response time
• Curious and practical about AI and automation, with experience testing ways to improve process
• Highly organized, execution-focused, and comfortable operating in fast-moving, ambiguous

🎁 Benefits

• Participation in the company’s annual cash bonus plan, variable compensation (OTE) for sales and